Stories for where you are and where you’re going.
We partner with founders to turn their vision into brand identities that bring clarity to complexity.
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You need to get to market fast with a clear story and a professional site. This gives you the essentials: jargon-free messaging that explains what you do and who it's for, plus a one-page website that makes a strong first impression.
Verbal Brand Identity:
Jargon-free startup story, one-sentence pitch, audience benefits, core messaging pillars.
Visual Brand Identity:
Color palette and typography selection, basic art direction to guide your look and feel.
1-Page Website:
Copy, design, and build with responsive layout, CMS, SEO setup and launch support.Timeline:
3–4 weeks
Book a call ➔ -
Your messaging is inconsistent and your site needs an update. This package aligns your story, refreshes your visual identity, and rebuilds your website so everything works together to support your growth.
Verbal Brand Identity:
Jargon-free startup story, one-sentence pitch, audience benefits, core messaging pillars, tone of voice guide with headline starters and do's & don'ts, verbal brand guidelines.
Visual Brand Identity:
Logo suite, colors, and typography, art direction and brand kit.
3-Page Website:
Home, Product/Services, About with story-first copy, clear structure, responsive design and CMS setup.Timeline:
5–7 weeks
Book a call ➔ -
You're scaling and need a brand system that keeps up. This builds complete verbal and visual guidelines plus a multi-page website, so your brand stays consistent as you grow your team and expand into new markets.
Verbal Brand Identity:
Mission, vision, and brand story (long + short form), audience benefits, core messaging pillars, tone of voice guide with headline starters and do's & don'ts, verbal brand guidelines.
Visual Brand Identity:
Full logo system and custom icon set, UI components, patterns, and templates, art direction and illustration style, visual brand guide.
5+ Page Website:
Home, Product, Pricing, About, Careers, Contact with optional templates for Blog and Case Studies, content model and wireframes, design system and CMS setup.Timeline:
8–10+ weeks
Book a call ➔
FAQ
How much does it cost
to create a startup brand?
Pricing depends on the project’s scope, including factors like the number of revision rounds and the quality of any existing materials. If you're starting from scratch—with no existing brand, copy, or design—you can expect to invest $30K–$50K for a basic website that includes a custom visual identity, design, and website copy.
Do you work with pre-seed startups?
Most of our clients are seed or pre-Series A startups. We can work with pre-seed startups that have raised a friends-and-family round but strongly recommend starting with our smallest package. Save the big branding efforts for later stages when you’re ready to scale.
Do you accept equity as payment?
Yes, sometimes. We consider cash and equity arrangements on a case-by-case basis.
Why go with Hello Astro?
We’ve come across plenty of people who talk confidently about branding, but lack real experience with major tech brands. We’ve actually done it - launching new products at companies like Google, Nike, and Apple, and in our teaching roles at institutions such as the General Assembly in London and the School of Visual Arts in New York. Now we help startups use those same lessons to tell their story. Learn more about us.