Our Work

— A narrative brand identity for NLP startup Cohere.ai

THE NEED

A verbal brand identity that could be used in their investor pitch deck, website, and other materials before their Series A funding round.

THE BACKGROUND

NLP, a subset of artificial intelligence (AI), empowers computers to comprehend, interpret, and produce human language, be it speech or text. Cohere is at the forefront of this domain, providing access to expansive language models tailored for natural language processing. By leveraging Cohere’s API, organizations can effortlessly embed NLP capabilities to craft copy, moderate content, categorize data, and extract vital information on an unprecedented scale.

THE OUTPUT

• Narrative brand identity (under NDA)

• Website (now superseded by the current site)

• Explainer video
  
  

THE RESULTS

$40M in Series A
$125M in Series B

THE COVERAGE

THE NEW YORK TIMES:
The Algorithm That Could Take Us Inside Shakespeare’s Mind

FAST COMPANY:
Ex-Googlers raise $40 million to democratize natural-language AI

— Making the case for platform cooperatives at TED Monterey

THE NEED

A script for Professor Trebor Scholz’s talk at TED Monterey introducing the concept of platform cooperatives.

THE BACKGROUND

Trebor Scholz, a professor and activist, envisions a brighter and more equitable future for the gig economy through the use of platform cooperatives: businesses that are owned and controlled by a group of people who work together. By giving workers a greater say in the operations and decision-making of these platforms, platform cooperatives could potentially lead to more fair treatment and better working conditions for gig economy workers.

THE OUTPUT

TED TALK:
Stuck in the gig economy? Try platform co-ops instead

THE RESULTS

• 1.7+ million views

• 53K likes
  
  

THE COVERAGE

WIRED:
Worker-Owned Apps Are Redefining the Sharing Economy

FAST COMPANY:
Worker-Owned Apps Are Redefining the Sharing Economy

— Google Arts & Culture: Highlighting the influence of Bauhaus on our everyday lives

THE NEED

A branded content campaign for social channels to announce the addition of the Bauhaus archive to Google Arts & Culture.

THE BACKGROUND

Google Arts & Culture is an online platform showcasing diverse cultural and historical content, with contributions from global institutions. Among its collections is the legacy of Bauhaus, the German school of art and design (1919-1933), which merged art, craft, and functional design, profoundly influencing 20th-century aesthetics.

THE OUTPUT

Google Arts & Culture website
YouTube video series
Instagram Stories campaign

THE RESULTS

100 Years of Bauhaus on Google Arts & Culture
Traces of a design school in our everyday lives
2020 ADC Bronze Award

— Helping create a more resilient Europe with the Google.org Impact Challenge

THE NEED

A campaign to highlight and support nonprofit innovators using technology to tackle Europe's most pressing challenges.

THE BACKGROUND

The Google.org Impact Challenge aims to empower nonprofit organizations by providing funding and mentorship. Through the challenge, Google.org seeks to identify and back the most promising ideas that can drive societal impact at scale.

THE OUTPUT

• Website for announcement and proposal submissions

• Digital marketing campaign across Europe
  
  

THE RESULTS

• 500+ innovative project submissions

• 20 projects funded with over €10M total

• Increased awareness of societal issues in Europe

— A new brand narrative identity for Karl Lagerfeld in a post-Karl world

THE NEED

Rebranding that pays homage to Karl's legacy while looking forward to the brand's future.

THE BACKGROUND

After the passing of fashion icon Karl Lagerfeld, the brand sought a fresh brand identity that respects its heritage and charts a course for new creative horizons.

THE OUTPUT

• A brand book with new visuals and storytelling elements
  
  

THE RESULTS

• 25% increase in brand engagement

• Successful launch of new collections

• Positive reception from both old fans and a younger demographic

— The story of a 'solar skin' for Google's new HQ

THE NEED

The launch of a sustainable energy solution that aligns with Google's commitment to environmental responsibility.

THE BACKGROUND

As part of Google's endeavor to minimize its carbon footprint, the company wanted to incorporate state-of-the-art solar technology into its new headquarters, enhancing its architectural aesthetics and energy efficiency.

THE OUTPUT

Dragonscale: a beautiful approach to solar
Video showcasing the technology

THE RESULTS

THE GUARDIAN:
Google’s ‘dragonscale’ solar-powered roof signals growing demand for sustainable workspaces

FAST COMPANY:
At Google’s new campus, ‘dragonscale’ solar panels capture sunlight from all different angles