About

Hello Astro

Helping startups make sense to people

WHY we do it


Sometimes describing your business or product is like trying to explain a dream: a vision that’s clear in your mind but comes out hazy and messy when you try to put it into words.

That’s where we come in.

We take that mess and turn it into something that makes sense.

We offer workshops and services designed to help founders and product teams explain their vision and connect with people—from investors to stakeholders to customers.

We're convinced every company has a great story waiting to be told. Sometimes all they need is a little help finding and writing it.

Hello Astro is based in Amsterdam and works with clients in the USA, UK, Canada, and Australia.

WHO we are


MORE ABOUT THE TWO OF US

Aleksandra Wnuk

CO-FOUNDER & CREATIVE DIRECTOR

Aleks partners with female founders launching new brands within the luxury, fashion, and beauty space.

She also lends her expertise to heritage brands, guiding them in redefining their brand identities and crafting their digital strategies for modern audiences.

She has experience working with top brands such as Nike, Burberry, Karl Lagerfeld, Dove, and DeBeers, as well as at renowned creative agencies like AKQA and Stinkstudios.

Campaign Magazine and Creative Equals has recognized her as one of 30 female creative trailblazers poised to become tomorrow's industry leaders.

Justin Li

CO-FOUNDER & CREATIVE DIRECTOR

Justin collaborates closely with startup founders and product teams to launch innovative technology products and services.

He brings nearly 10 years of experience from Google, where he was part of the teams responsible for the Google Alphabet rebrand, launching new products such as Project Bloks, Project Jacquard, and Google Duo (RIP), as well as leading global brand campaigns and making key announcements.

He has also worked at Apple, Nike, and top creative agencies including R/GA and Rethink.

Beyond work, Justin has taught at institutions such as The School of Visual Arts in New York and The General Assembly in London, and occasionally contributes to Monocle magazine.

what clients say


TESTIMONIALS

  • Nalden / WeTransfer

    Hello Astro helped us create a brand story that captured the essence of our startup. Their guidance and expertise were invaluable in helping us launch our brand and differentiate ourselves in the market.

    — NALDEN, CO-FOUNDER OF WETRANSFER

  • Dan Germain / Google

    Our go-to for strategic storytelling. Hello Astro deciphers our brand's complexities and produces narrative-drive content that speaks volumes.

    — DAN GERMAIN, EXECUTIVE CREATIVE DIRECTOR, GOOGLE BRAND STUDIO

  • Ed Walsh / Nike

    Justin is great. Would definitely work with him again!

    — ED WALSH, BRAND EDITORIAL DIRECTOR, NIKE

  • Aaron Brindle / Radical Ventures

    Thanks for all of your work on Cohere. It was great seeing you in action and deeply appreciate your role in helping shape their narrative and content.

    — AARON BRINDLE, PARTNER, RADICAL VENTURES

WHY US


A FEW REASONS
TO CHOOSE
Hello Astro

Branding services that have helped secure investment for startups, engaged audiences, and driven growth.

Options for various budgets and timelines, including one off and weekly narrative branding consulting.

Leading brand storytelling at Google, Nike, Apple, and at publications such as Monocle, GQ, and Wallpaper.

Ensuring a unique and compelling narrative brand identity that stands out from the competition.

Honed at institutions such as The School of Visual Arts in New York and The General Assembly in London.

From prestigious creative organizations such as Cannes Lions, The One Show, and D&AD.

how to connect


say Hello


Book a call